Retail Promotion Calendar.

Build a retail promotion calendar for the marketing lead at Juniper Goods, a specialty food and gift retailer that runs promos across email, its website, and its store. Layout. A slim header strip of four stats: Promotions this quarter (20), Running now (3), Average lift of completed promos (plus 14 percent), Repeat dud (Sitewide 10 percent off, negative lift on both runs). The main region is the calendar grid: 12 week columns covering the last 8 weeks, the current week, and the next 3, labeled by week starting date, with three channel rows: Email, Site, Store. Each promotion renders as a card in its channel row spanning its start week and duration, showing the promo name, a discount depth badge, owner initials, and a status badge: neutral Planned, cyan Running, green Completed with positive lift, red Completed with negative lift. Subtly highlight the current week column. Below the grid, a Results section in two parts side by side: a horizontal bar chart ranking every completed promo by lift percent, winners in green and duds in red, and a table with promo, channel, weeks run, depth, owner, baseline units, promo units, and lift percent, sorted by lift descending. Data. Seed 20 promotions: 12 completed, 3 running, 5 planned, spread across the three channels with depths from 10 to 40 percent, durations of 1 to 2 weeks, and owners Maya, Tom, and Priya. Completed promos carry baseline weekly units and promo period units in believable ranges, baselines between 180 and 900 units. The story: deeper email offers pay off, with BOGO Candle Weekend topping the chart at plus 38 percent and email promos averaging around plus 25, while the shallow Sitewide 10 percent off site banner ran twice for minus 1 percent and minus 3 percent, ranking at the bottom both times. Behavior. Lift percent is computed from baseline and promo units; everything else is entered. Members add a promotion through a dialog (name, channel, start week, duration, depth, owner, status) and record results by editing baseline and promo units on a completed promo; visitors see a fully populated calendar and results without touching anything. The grid defaults to all channels, and a channel filter narrows both the grid and the Results section. Visual identity: use an ocean cyan accent for primary actions, Running badges, and the current week highlight, on a clean light neutral base.